DRM Free music

I'm personally getting a huge kick out of the whole debate about whether music should be sold DRM-free. To me, that's like asking is someone would like to have free beer. The answer is, "of course!" The thing I find fascinating is that just because Mr Jobs writes a letter saying DRM should be removed, people think he invented the idea. This is very far from the truth. People have been debating this issue since 1998 AT LEAST. Companies (including the labels) have been experimenting for awhile now in Europe and other regions selling MP3s. Lastly, there are companies that have actually *gasp* made a business out of this practice. Case in point is eMusic. It is a great service (especially if you like Jazz) that is all you can eat DRM-free music. There is absolutely a place for DRM. Things like subscription services couldn't exist without it. But, existing business has shown it is possible to sell DRM-less music and make a profit. Will the record labels eventually come around? Your guess is as good as mine. But, to act like this is something novel is just plain silly in my opinion.