Zune in Video Games

Last night I was playing PGR4 (it was midnight, after I finished working) and I noticed something. I'm sure I must have missed it in the past. I saw an add for Ford Sync on the wall as I drove by (who am I kidding, I crashed into the wall and saw it close up). I never noticed that before. While not an explicit Zune ad, most people know that is a Zune interface (as well as others).

This coincides with the now semi-famous line in Halo 3, where the soldiers say, "welcome to the Social" and you get on the Warthog (which is perhaps the best part of H3 in my opinion). It is nice to see some adoption into the other products even if it is a little subtle.