The Smile Factor
A few weeks back, I was in a meeting where J was telling the entire team how the products were received. He told a great story about timing how long it took people to smile once they played with the device. I thought that was a really interesting metric and I thought I would test it out.
This week I had four meetings with major companies. A couple were partners or potential partners and a couple are competitors. When the time came to hand out the devices and do the demos, I watched their reactions. Now remember, these guys all have their poker faces on since we are in the middle of business discussions. In no case did it take them over 20 seconds to smile. J was right. In one case, one gave me a thumbs-up from across the room.
Bottom line is that while I'm not going to give out a lot of details before the launch, I am really happy with how the product is received. I can't wait to get it in people's hands.
This week I had four meetings with major companies. A couple were partners or potential partners and a couple are competitors. When the time came to hand out the devices and do the demos, I watched their reactions. Now remember, these guys all have their poker faces on since we are in the middle of business discussions. In no case did it take them over 20 seconds to smile. J was right. In one case, one gave me a thumbs-up from across the room.
Bottom line is that while I'm not going to give out a lot of details before the launch, I am really happy with how the product is received. I can't wait to get it in people's hands.
posted by billwitt at 8:57 AM
11 Comments:
Bill,
I'm not going to lie to you. I'm just *thinking* about getting a new Zune and am already smiling.
And no, I'm not crazy. Well, not certifiable anyway. :)
Shawn
zunenuze // http://zunenuze.net
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