Tuesday, November 28, 2006

Interesting

I happened upon this article this morning. It comes from no one other than the (in)famous Jon Lech Johansen. I have to admit that when I first scanned it on bloglines I thought he was criticizing MS for putting out FUD on the Zune. Then I realized he was pointing out how others are (unfairly) criticizing us. Way to go Jon!

Pink Zunes in the wild

So, it looks like our lifestyle marketing team pulled a fast one on us. Apparently they shipped 100 pink Zunes and hid them in plain boxes Willie Wonka style. It's rare that they are able to pull off a coup like that without anyone knowing internally. Good job! I knew I should have sold my pink unit on Ebay a couple of weeks ago (just kidding honey!)

ExtremeTech

Jason over at ExtremeTech (a favorite site of mine, BTW) wrote a very detailed review of Zune. Overall he was very positive on the device and a little less so on the service. What I like about the review is that he clearly lived with the device for a while before writing his review. It is clear that not everyone does that before writing their critiques. It's nice to see someone spending the time. Also, it makes the criticisms much more valid. So thanks Jason for taking the time.

Businessweek

I read the article on MS and J today. I was really pleased to see that they decided to write an article like that. I really respect Jay Greene (even though I've not met him personally). I think he gets it. I hear a lot from my friends that Microsoft has lost its edge. We're not an innovative company anymore. All we care about is the Windows and office business. Blah, blah, blah.


I've worked a lot of different places in my career. I started off at MS as an intern (many, many years ago). I worked as a consultant, I worked at an internet start-up. I worked for one of MS' competitors (RealNetworks, if you must know). And I decided to come back to Microsoft about 5 years ago.


When asked, the answer is simple. There are two things that matter. Working with people who are wiling to think big and take chances. Microsoft is full of folks like that and I get to work with them every day. It isn't just J, either. There's an entire crop of senior managers who are now taking the reins. Without big thinkers and risk takers, we wouldn't have products like MCE, Smartphone, Xbox and Zune. Sure, we have products that haven't done so well either, but we're willing to take big risks, which is incredibly exciting and rewarding.


What's more is that anyone can steer the ship. I hear a lot about the bureaucracy. I'm sure it exists. But, I've been fortunate to work on some incredibly nimble teams. The responsibility doled out to people is incredible given that there are over 70K people at the company. Present your case to the senior management and usually they will say go make it happen. I don't know of any other Fortune 500 company like that.


So, when I read stories about the new batch of MS leaders, I applaud the authors. It is absolutely true. These guys are the visionaries. What we do today will affect my child in the future.


And, I'm really happy they decided to feature J as an example of the leadership. I don't work for J, so I have no reason to brown-nose here. I've gotten to know him over the last 8 months and I've got to say, he's just a great guy. Sure he's dresses cool and drives a fast car. Yep, he always knows the newest and hottest bands (heck, I sometime see him hanging out with them). But the real reason why I like J is that he's a leader. It is very rare that you find someone at any company that inspires such devotion. I'd walk over broken glass for the guy. I think his teammates would do the same. Combine the vision with the loyalty and you have quite a formidable combination. If I were the competition, that's what I'd worry about.

Another interview

I did an interview with Zunemax a bit ago and I just saw that it was published. What's nice about looking at an interview I gave a few weeks before launch and now is that things have not changed. I feel the same way today as I did back then.

Back from the holiday

Took a couple of days off. What did I do during that time? Well, I played a lot of Gears of War. I got through it on casual and now I'm working my through it on hardcore. I've also started to play a lot online. Man is that fun, even if I die very quickly. Anyhoo... This is the week the team huddles and starts to evaluate new potential wave two partners. So, remember to get your suggestions in before Friday.

Wednesday, November 22, 2006

Software page

I keep getting asked what tools do you use or recommend for Zune. So, I started a list of some of the tools I find useful. Feel free to send me links and I'll add them to the page.


*Note: I will link to encoders, but nothing that uses DeCSS.


LINK

Survey code

I managed to get my hands on some HTML code to run a survey. I tested it today and we're all set. So, let's set a date. Let's say a week from Friday we'll post it and get you guys to start voting.

New banner

Out of the blue, my man James hooked me up with a refreshed banner for the site. I also moved the images to a new folder since I was having issues with down-time on the old server.

Tuesday, November 21, 2006

Reader's choice

I've decided to put my money where my mouth is in regards to accessories partners. We are almost ready to select the next wave of accessories manufacturers for the Spring season. Since the entire reason I started this blog was to have a direct dialog with the Zune community, I thought what better way than to let you guys decide who one of the partners should be? So, here's what I'm going to do.


Step one: I'll take partner nominations in the comments section of this post. I want you guys to tell me which company and which product and why. There's no word limit to your description. Assume I've never heard of the company. If you happen to have a contact for that company, you can email me directly.


Step two: Here's where I need some help. I'll take the top 8 suggestions and make a survey if someone can help me with a blogger-based survey form. I'll post it for a week and let you guys vote on it. If for some reason nobody can help me with the survey, I'll do a simple majority of nominations. Before you start to stuff the comment box, I'll let you know if we turn on that option.

Sunday, November 19, 2006

Podcasting App

One of the cool things about this blog is that I get a lot of really great tips from the folks who post here. Today, I received an excellent tip from Doug at Fireant. Doug has created a cool Podcasting app that drops off videos (and audio) into the Zune folder so that it is super easy to transfer your podcasts to your device. You could do it manually, but why? It even looks like the Zune Software. Within 3 minutes I had subscribed to Rocketboom and downloaded Ask a Ninja (after all, who doesn't love Ask a Ninja?" Great stuff, Doug!


Link

Saturday, November 18, 2006

Cookies!

I have the best partners in the world. Period. Mark and the team at Altec sent our team a "ship it" gift today. They managed to find a place that made a bouquet of Zune cookies. They even managed to make them in brown, white and black. Awesome!


Thursday, November 16, 2006

Need help?

I saw Cesar was answering questions over on his blog.  Since he's just one guy, I thought I'd help him out by asking if you guys need any help.  What issues are you seeing?  I'll do my best to answer.

Holy cow!

I thought I'd have a chance to catch my breath after launch.  On the contrary, my phone has been ringing off the hook!  It was 6PM yesterday before I sat down to answer email for the day.  I guess it is a good problem to have. 

I just wanted tot say thanks for all the posts and private mails you guys have been sending me.  Some have even led to some new leads.  It's really great to discover something I didn't know about.  Keep them coming!

Sold out

I went with Dave (aka Zunster) and did a tour of the area. Guess what? The stores were sold out (and yes I made sure they were actually sold out rather than not stocked). Granted, we live in a skewed market, but I'm feeling pretty good about the week!

Dave at Circuit

Circuit's display

Altec's speaker dock

Empty case at Fred Meyer

Target endcap

Accessories in the wild

 Well, some of the accessories are turning up in the wild. Here is a photo of a DLO armband.

Tuesday, November 14, 2006

Launch meeting

We had a nice surprise this morning. Robbie, J and Bryan all came and thanked us for our efforts shipping Zune. Here's a few photos from the event.



Ship gift

Before any of you make a wise-crack about the color (it's for my wife. Merry Christmas honey), I thought it would be cool to show you our ship gifts. They came in either pink or orange (the colors of the energy bar). What do you guys think?


It's official!

Today is Zune launch day! I can't tell you haw amazing it has been to go from a white board to launch in this period of time. It is truly incredible what this incredibly talented team has been able to do. I feel very lucky to have been part of it. Now, back to work! ;)

Party

Cool party at the War Room tonight. Blonde Redhead played. Very crowded and very loud. As our leader likes to say, "it's good to be in the music business!"






Monday, November 13, 2006

Car dock video

Here's a short home-made video of the IME dock solution. The guys from IME shot the video at the press event last week. You can download the video and put it on your Zune if you like!


Video

Starting a little early

Tonight we're having our launch party downtown. We've rented a hip club up on Capitol Hill and we're going to have Blonde Redhead play. It's going to be great. I plan on snapping some pics tonight and I'll try to post them tomorrow after the show. I think we've earned some playtime!

Sunday, November 12, 2006

T Minus Two Days

Lots of cool stuff happening in the next 48 hours. I've been a bit slow in working on the blog, but *hopefully* that will change as things loosen up.

Friday, November 10, 2006

Walt Review

Much has been made of the latest review by Mossberg. What I think is interesting is the apparently negative reaction throughout some of the blogs. When Walt concludes his article this way, "Overall, the iPod and iTunes are still the champs. Still, I expect the Zune to attract some converts and to get better with time. And this kind of competition from a big company with deep pockets and lots of talent is good for consumers in the long run." I don't see it as a negative. In fact, that's pretty good praise from Walt. So, I thought I'd look at the biggest concerns these guys have and see if there is merit to them.



Size - the first gripe is that it is "chunky." There is no denying that it is larger than the iPod. True enough. But, the stats don't really do it justice until you hold it in your hand. We could debate that the larger screen means a bigger physical size (it does) and the double-shot process adds a bit of bulk (also true), the real test is does it feel good in your hand or in your pocket. In my experience, once people hold it and feel the weight (yes, it is weight distributed) and the texture, they are sold. Is it big? Maybe, but it certainly isn't too big. And once you play with the interface, you're sold. Even Walt agrees on that point.



Battery - Much has been made of the battery life. But, the stats don't bear out much of the criticism. If you use Walt's points, then we have an hour less battery life when the Wi-Fi is turned on. But, he also points out that we have better battery playback for things like video. Is anyone really going to use the product for 14 hours straight? Unless you fly to Asia like I do, the answer is probably not. I'll be bold enough to state that whether you get 14 hours (iPod) or 13 hours (Zune + Wi-Fi) you're probably going to recharge about the same amount. I think that's kind of a Red Herring.


Points - Walt criticizes that we use points instead of dollars. I can see the merits of this argument. It took me a really long time to get used to the concept of points on the Xbox. However, now that I am habituated to using them, I find it quite convenient. As we roll-out world-wide, having one "universal standard" can be quite helpful. I personally think that points will be a stumbling block for some, but being able to use the same currency between Xbox and Zune will not be a barrier for most folks in the target demographic.


Songs - We also get criticized for the number of songs in the catalog. I'll argue that this is a bit of a red herring as well. What really matters is if you search for a song and it is not there. I'll bet with 2 million songs, there will rarely be a song you can't find. In my personal tests, this appears to be true. In some cases, bigger might not be better.


Screen size - We get criticized for having a larger screen, but not increasing the resolution. I'd be hard pressed to find anyone who can tell the difference between a native 640 x 480 resolution device and a 320 x 240 device at 3". I think we all think we can, but the reality is that it is pretty hard.



Wireless sharing - Walt is not convinced that this is good feature. He thinks it is a bit Draconian to enforce the 3 days/3 plays rule. Maybe. I think a better criticism is the analogy of the guy with the first telephone. But, that changes over time. Everyone I show this to loves it and I think kids in school will find it a cool feature.



Accessories - here's where I take exception. Criticized for ONLY having a hundred accessories? What? I'm not going to even dignify that with a response! ;)



Walt gives us lots of kudos, software, UI, and subscription models. I think he gives us some fair critiques as well regarding points and wireless. If somebody asked me if I thought Walt's article was fair, I'd say yes. If somebody asked me if I was happy with the article, I say I feel pretty good about it.

Tuesday, November 07, 2006

First press review

I saw the first press review from the events I mentioned below. It is from Wired and can be found here

New partners

As you can probably guess, we're fairly well set for the launch of the product in terms of third party partners. However, we're in the process of evaluating new partners. I've certainly got my list of partners I want to work with. But, I thought that I'd ask you guys if there were certain partners you prefer and/or certain products you'd like to see. Also, feel free to contact me with any leads you might have.

Why I blog

I was asked this week, why do you blog about Zune. At first I thought is was a strange question. But then it dawned on me that I've never really shared my philosophy. I've worked for several companies that have been, shall we say, a little less open about their plans and motivations. That never really created a great working environment. In some cases, people wouldn't return phone calls. That was never the way I liked doing business.



When I was asked to come work on third party accessories, I agreed so long as we could have an open environment. The Zune team never hesitated. They wanted me to be open with the partners and also the users. They encouraged me to reach out and evangelize as much as possible. The partners really appreciate it. We give them plenty of notice about our plans and we get their feedback. For the users, we reach out to get an understanding of how you want to use the product not how we think you want to use the product.



I firmly believe that in order to be successful we need to be part of the conversation. Hence, I blog. All of the feedback I get goes back to the team. Some of it gets included, some of it doesn't. But either way, the end result is something we create together (even if that sounds a bit sappy).

Press Events

We've started our final push towards launch. One of the last things we do is to do a press tour and show the product around. We've doing one today and one on Thursday. Why am I telling you this? Well, that really starts to kick off the launch coverage. You should start to see a lot more coverage over the next couple of days. If you are feeling like there is a drought, that should end.

BusinessWeek

Olga from BusinessWeek wrote a really great article about the Zune accessories business. I think she gets it right and I was really happy to read the site. She even mentions Zuneguy! I sent her mail and maybe we'll get a more in-depth interview. Until then, enjoy

Sunday, November 05, 2006

Sunday listening

I listened to two albums tonight. The first I thought I'd love. It was the Killer's Sam's Town. I loved Hot Fuss, so naturally I'd love this sophomore effort, right? Wrong. It is crap. Crap! CRAP! I saw the Killers last year and there were indications then that these guys were one-trick ponies. But come on guys, give it a little effort. I kept thinking the entire time that this was some bad electronic-cowboy hybrid. Yuck!. The second album was just the opposite. It was the Decemberist's new album called the Crane Wife. Normally that isn't my style of music. It is a moody atmospheric light rock style album. For some reason it kept reminding me of some of the Smiths stuff. Not in the sound, but in the story telling and mood. I was pleasantly surprised.

Thoughts as we finish up

Some of you who have been following my blog know that I've been involved with many different MP3 player launches over the years. Last week we had the "sign off" for version one (we literally sign off on our various parts of the project). While we were doing the sign off, I got to thinking about where we are in relation to other products I've shipped and I thought I'd share some of those thoughts.



One of the difficult things for us is that we see the flaws as they arise and we forget that the experience for most users is much different. In every project there are lots of issues that come up. Some are major and others are minor. But, we get paid to solve those difficult problems. In fact we get paid to make sure the customer never knows about them.



This weekend I installed the Zune Software on my home machine. That's always an indicator of how comfortable I feel with the project. If I'm willing to install software on my home machine that I've got fine-tuned, then you can bet I feel pretty good about the experience. While I was installing the client, I really tried to look at the experience with fresh eyes. Was the experience easy? Did it experience any glitches? Was it fast (I've got 16,000 files)? Was it on message? Did it speak to me? Was it fun? Of course I am biased, but looking at it with this filer on it, I was really, really happy. It is amazing what the team did in a short time.



At the same time I loaded up the player at home, I installed the final builds on my Zune. Again, I tried to look at this as If I had never seen it before. The upgrade feature worked seamlessly (I can't wait for future upgrades). I then went through every feature one by one. I have to say this is a solid product. I can usually come up with an edge case with most products that breaks the device or makes me mad. I couldn't do it. My biggest complaint was that I can't delete tracks directly on the device. However, it is very easy to do that via the Zune software, so it isn't a big deal. If that's my biggest complaint, I'd say we are doing pretty well.



I then spent about an hour on Zune-Arts.com. My wife and I watched all of the shorts (including the Lion and Gazelle). It was really fun to watch her reactions to the shorts. It was clear that she didn't always "get" them, but she enjoyed them none the less. She said that the spots didn't look like Microsoft ads. EXACTLY! Coincidently, I happened to see my first ad this weekend with Dave (Zunester) at the Borat movie. I had a huge group of 18 year olds sitting behind me. One of them asked the other if that was a Creative Zen ad. The other said, "no, it's that thing from Microsoft. I've got to get that shit!" I think that was a compliment. I felt pretty good.



So, all in all, I feel very good about where we are. I really think we've created a great customer experience. This has been the most fun project I've worked on in years. It is right up there with the days when we invented the PMC, which still holds a special place in my heart. But it has many of the same elements; a cool product, great people, and cool new features. Now is the fun part. We get to see how all of you react to the product. In one week we'll know what you think. I've got no doubt you'll tell me (both good and bad).

Friday, November 03, 2006

Finishing up

One of the things we do at Microsoft before we finish a project is to all "sign off" on our various parts of the project. This is both a figurative and a literal event. You'll see these sign off banners all over the campus. It's a pretty big deal to be part of one. Well, we're getting close to the end and we've started to do our sign-off process. Here's a photo of our banner.


Speck site live

I know you've seen a couple of sneak previews from folks like Speck in the past. Andrea at Speck forwarded me a link to their new landing page that is live on their site. Take a look at some of the cool new products they have coming. Link

Back from SEMA

Lots of really cool stuff happening in the automotive space. One of the things I've been dying to talk about is a product from Integrated Mobile Electronics. They have created a dock that allows both audio and video to be streamed throughout the car. They were showing it off at the show. They have been a great partner and they have created a really good in-car solution. Have a look at some of the photos.